Techniques
Used In Search Engine Optimization or SEO Process
SEO or Search Engine Optimization is a type of search engine
marketing, and it refers to the process of overhauling a web site's structure
and content in order to make it more attractive to search engines in their
calculation of the site's ranking in their search results pages. Search Engine Optimization Service is
one of the most effective ways to market your website, since the overwhelming
majority of users on the internet find what they are looking for through search
engines like Google, Yahoo, Bing. When users perform an organic search, statistics
show that the higher a web site is ranked, the more hits and attention it will
receive from users. By making your search engine placement as high as possible,
you can capitalize on the opportunity to make a dramatic difference in the
traffic you receive from search engines.
Search Engine Optimization Technique
SEO techniques are classified into two broad categories that
is White hat SEO and Black hat SEO. White Hat SEO is a techniques that search
engines recommend as part of a good design. Black Hat SEO techniques are also
known as spamdexing.
White Hat SEO
An SEO Technique is considered as White Hat if it has the
following features:
- It conforms to the search engine's guidelines.
- It does not involve in any deception.
- It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
- It ensures that a web page content should have been created for the users· and not just for the search engines. It ensures good quality of the web pages.
- It ensures availability of useful content on the web pages.
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Black Hat SEO
An SEO technique is considered as Black Hat or Spamdexing if
it has the following features:
- Attempting ranking improvements that are disapproved by the search engines and /or involve deception.
- Redirecting users from a page that is built for search engines to one that is more human friendly.
- Redirecting users to a page that was different from the page the search engine ranked.
- Serving one version of a page to search engine spiders/bots and another version to human visitors and this is called Cloaking SEO tactic.
- Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
- Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
- Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
- Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
- Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.
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